Expedia 73% Booking.com 66% Kayak 47% Hotels.com 42% Google Flights 38% Priceline 37% Skyscanner 25% Vrbo 24% Marriott 22% Airbnb 19% Hilton 19% Hopper 15% Expedia 73% Booking.com 66% Kayak 47% Hotels.com 42% Google Flights 38% Priceline 37% Skyscanner 25% Vrbo 24% Marriott 22% Airbnb 19% Hilton 19% Hopper 15%
MEASUREDMONTHLYKNOWNFUL
Knownful Research
The AI Search Visibility Index for the Travel Industry · August 2026
A monthly measure of which travel brands large language models actually surface, and which sources they cite to do it. Scored as share of voice across AI answers.
ChatGPT · 417 AI responses analysed
BRAND VISIBILITY · SHARE OF VOICETRAVEL · CHATGPT · AUGUST 2026
01
Expedia
305 of 417 responses
73%
02
Booking.com
274 of 417 responses
66%
03
Kayak
197 of 417 responses
47%
04
Hotels.com
174 of 417 responses
42%
05
Google Flights
160 of 417 responses
38%
06
Priceline
153 of 417 responses
37%
07
Skyscanner
103 of 417 responses
25%
08
Vrbo
102 of 417 responses
24%
09
Marriott
91 of 417 responses
22%
10
Airbnb
81 of 417 responses
19%
11
Hilton
78 of 417 responses
19%
12
Hopper
63 of 417 responses
15%
13
Hyatt
63 of 417 responses
15%
14
Tripadvisor
38 of 417 responses
9%
15
IHG
36 of 417 responses
9%
16
Trivago
25 of 417 responses
6%
17
Agoda
21 of 417 responses
5%
18
Accor
4 of 417 responses
1%
19
Four Seasons
2 of 417 responses
0%
MOST-CITED SOURCES% OF ANSWERS
Lonely Planet1%
Reddit1%
Fodors<1%
Rick Steves<1%
The Points Guy<1%
Nomadic Matt<1%
Travel + Leisure<1%
Few independent sources are named in this sector.