Independent research and playbooks on SEO, AI search and organic growth.
Backed by real data.
Latest articles (⌐■_■)
How to align your SEO and growth strategy with the customer journey
Key takeaways A customer journey map lays out the stages a buyer moves through, from first realising they have a problem to becoming a loyal customer. Most SEO strategies serve only one stage,…
August 31, 2026
August 19, 2026
Meet the man behind Knownful, Matthis Duarte
Over 10+ years in SEO, I've driven millions in organic revenue for international brands in highly competitive verticals. Now I'm putting that experience in the open, to help brands get found in a fragmenting search landscape.
More awesome articles ( ◑ٹ◐)
Google AI Overviews: how to show up in them
AI Overviews are the AI-written answer at the top of Google with a few sources cited inside, and this guide explains how they work and how to structure your content to get cited in them.
August 18, 2026
Zero-click search: what it is and how to adapt
Zero-click search is when a query is answered right on the results page so the user never visits a site, and this guide explains why it isn't new, what's changed, and how to adapt by measuring…
August 17, 2026
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AEO vs GEO vs SEO: what actually changed
SEO, AEO and GEO are mostly the same discipline, and this guide cuts through the acronym noise to explain the one change that genuinely matters: being mentioned off your own site and being quotable.
August 16, 2026
What Is Search Intent (And How to Match It Every Time)
Search intent is the reason behind every Google query — and the #1 reason good content fails to rank. Learn the four intent types, how to identify them in 2 minutes, and how to structure your…
August 15, 2026
60+ SEO Acronyms: The Complete A-Z Glossary
A plain-English glossary of 60+ SEO acronyms, grouped A to Z, with a letter-jump bar and links to full guides.
August 15, 2026
E-E-A-T explained: what it is and how to actually show it
A practical guide to Google's E-E-A-T framework, why first-hand experience is the signal most content misses, and concrete ways to prove it on the page.
August 14, 2026
International SEO and hreflang: a practical guide
A practical guide to hreflang: what it actually does, why return tags are the number one failure, and how to choose between ccTLDs, subfolders and subdomains.
August 13, 2026
Technical SEO: the complete guide
A marketer-friendly pillar guide to technical SEO, covering crawlability, indexability, site structure, speed and rendering, grounded in Google's own developer documentation.
August 12, 2026
Knownful Research
Who does AI recommend?
The AI Search Visibility Index tracks which brands ChatGPT, Gemini and Claude actually name, across 10 industries.
HubSpot79%
Amazon68%
Nike65%
Free · updated monthly