Independent research and playbooks on SEO, AI search and organic growth.
Backed by real data.
Latest articles (⌐■_■)
How to structure content to get cited by AI and LLMs
Getting cited by AI isn't about tricks or special markup, it's about writing so a model can find the cleanest answer to a question and quote you, and this guide walks through exactly how.
August 20, 2026
August 18, 2026
August 17, 2026
Meet the man behind Knownful, Matthis Duarte
Over 10+ years in SEO, I've driven millions in organic revenue for international brands in highly competitive verticals. Now I'm putting that experience in the open, to help brands get found in a fragmenting search landscape.
More awesome articles ( ◑ٹ◐)
How LLMs decide which brands to recommend
When an AI names a few brands in a category, it isn't random or bought, it reflects what the web consistently says about those brands, and this guide explains the two mechanisms behind it and…
August 19, 2026
AEO vs GEO vs SEO: what actually changed
SEO, AEO and GEO are mostly the same discipline, and this guide cuts through the acronym noise to explain the one change that genuinely matters: being mentioned off your own site and being quotable.
August 16, 2026
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What Is Search Intent (And How to Match It Every Time)
Search intent is the reason behind every Google query — and the #1 reason good content fails to rank. Learn the four intent types, how to identify them in 2 minutes, and how to structure your…
August 15, 2026
International SEO and hreflang: a practical guide
A practical guide to hreflang: what it actually does, why return tags are the number one failure, and how to choose between ccTLDs, subfolders and subdomains.
August 13, 2026
Technical SEO: the complete guide
A marketer-friendly pillar guide to technical SEO, covering crawlability, indexability, site structure, speed and rendering, grounded in Google's own developer documentation.
August 12, 2026
How search engines actually work: crawling, indexing, and ranking explained
A clear, no-jargon mental model of how search engines find, understand, and rank pages, and how AI answers changed the final step.
August 11, 2026
How to use Google Search Console (the essential guide)
A practical, senior guide to Google Search Console: the core reports, how to mine striking-distance keywords, diagnose indexing problems, and read the new generative AI performance data.
August 10, 2026
How to Do Keyword Research: A Practical Guide
A practical, experience-led guide to keyword research: seed and expand, read difficulty from the live SERP, mine Search Console for striking-distance queries, and cluster keywords into single pages.
August 9, 2026
Knownful Research
Who does AI recommend?
The AI Search Visibility Index tracks which brands ChatGPT, Gemini and Claude actually name, across 10 industries.
HubSpot79%
Amazon68%
Nike65%
Free · updated monthly