Toyota 55% Honda 52% Hyundai 49% Kia 37% BMW 32% Lexus 32% Subaru 31% Mazda 26% Mercedes-Benz 25% Ford 25% Chevrolet 24% Audi 21% Toyota 55% Honda 52% Hyundai 49% Kia 37% BMW 32% Lexus 32% Subaru 31% Mazda 26% Mercedes-Benz 25% Ford 25% Chevrolet 24% Audi 21%
MEASUREDMONTHLYKNOWNFUL
Knownful Research
The AI Search Visibility Index for the Car Industry · August 2026
A monthly measure of which cars brands large language models actually surface, and which sources they cite to do it. Scored as share of voice across AI answers.
ChatGPT · 417 AI responses analysed
BRAND VISIBILITY · SHARE OF VOICECARS · CHATGPT · AUGUST 2026
01
Toyota
231 of 417 responses
55%
02
Honda
215 of 417 responses
52%
03
Hyundai
205 of 417 responses
49%
04
Kia
154 of 417 responses
37%
05
BMW
135 of 417 responses
32%
06
Lexus
134 of 417 responses
32%
07
Subaru
130 of 417 responses
31%
08
Mazda
107 of 417 responses
26%
09
Mercedes-Benz
106 of 417 responses
25%
10
Ford
104 of 417 responses
25%
11
Chevrolet
102 of 417 responses
24%
12
Audi
86 of 417 responses
21%
13
Genesis
72 of 417 responses
17%
14
Acura
64 of 417 responses
15%
15
Tesla
62 of 417 responses
15%
16
Volvo
47 of 417 responses
11%
17
Nissan
35 of 417 responses
8%
18
Porsche
32 of 417 responses
8%
19
Volkswagen
31 of 417 responses
7%
20
Jeep
30 of 417 responses
7%
21
Rivian
27 of 417 responses
6%
22
Lucid
22 of 417 responses
5%
MOST-CITED SOURCES% OF ANSWERS
Consumer Reports10%
NHTSA9%
J.D. Power8%
IIHS6%
Edmunds6%
Kelley Blue Book4%
Carfax3%
Car and Driver2%