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The AI Search Visibility Index — Banking
Which banking brands does ChatGPT recommend? Chase, Capital One, Bank of America, Wells Fargo and more — ranked by AI share of voice. Free, updated monthly by Knownful.
Capital One 60% – Ally 51% – Chase 48% – Discover 44% – Bank of America 43% – SoFi 32% – Wells Fargo 29% – Marcus 19% – American Express 15% – US Bank 14% ▲1 Charles Schwab 12% ▼1 Chime 11% –Capital One 60% – Ally 51% – Chase 48% – Discover 44% – Bank of America 43% – SoFi 32% – Wells Fargo 29% – Marcus 19% – American Express 15% – US Bank 14% ▲1 Charles Schwab 12% ▼1 Chime 11% –
MEASUREDMONTHLYKNOWNFUL
Knownful Research
The AI Search Visibility Index for the Banking Industry · July 2026
A monthly measure of which banking brands large language models actually surface, and which sources they cite to do it. Scored as share of voice across AI answers.
ChatGPT · 417 AI responses analysed
BRAND VISIBILITY · SHARE OF VOICEBANKING · CHATGPT · JULY 2026
01
Capital One
249 of 417 responses
60%
–
02
Ally
213 of 417 responses
51%
–
03
Chase
201 of 417 responses
48%
–
04
Discover
184 of 417 responses
44%
–
05
Bank of America
180 of 417 responses
43%
–
06
SoFi
132 of 417 responses
32%
–
07
Wells Fargo
122 of 417 responses
29%
–
08
Marcus
80 of 417 responses
19%
–
09
American Express
63 of 417 responses
15%
–
10
US Bank
57 of 417 responses
14%
▲ 1
11
Charles Schwab
49 of 417 responses
12%
▼ 1
12
Chime
46 of 417 responses
11%
–
13
Citi
43 of 417 responses
10%
–
14
PNC
27 of 417 responses
6%
–
MOST-CITED SOURCES% OF ANSWERS
NerdWallet2%
Bankrate2%
Trustpilot1%
DepositAccounts<1%
J.D. Power<1%
U.S. News<1%
Forbes Advisor<1%
Forbes<1%
Few independent sources are named in this sector.
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