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The AI Search Visibility Index — Beauty
Which beauty brands does ChatGPT recommend? CeraVe, La Roche-Posay, The Ordinary, Neutrogena and more — ranked by AI share of voice. Free, updated monthly by Knownful.
CeraVe 62% ▲1 La Roche-Posay 59% ▼1 Vanicream 39% – The Ordinary 38% – Neutrogena 33% – Cetaphil 20% – SkinCeuticals 19% – Aveeno 12% – Eucerin 10% ▲4 Olay 9% ▼1 COSRX 8% ▼1 Tatcha 7% ▲2CeraVe 62% ▲1 La Roche-Posay 59% ▼1 Vanicream 39% – The Ordinary 38% – Neutrogena 33% – Cetaphil 20% – SkinCeuticals 19% – Aveeno 12% – Eucerin 10% ▲4 Olay 9% ▼1 COSRX 8% ▼1 Tatcha 7% ▲2
MEASUREDMONTHLYKNOWNFUL
Knownful Research
The AI Search Visibility Index for the Beauty Industry · July 2026
A monthly measure of which beauty brands large language models actually surface, and which sources they cite to do it. Scored as share of voice across AI answers.
ChatGPT · 417 AI responses analysed
BRAND VISIBILITY · SHARE OF VOICEBEAUTY · CHATGPT · JULY 2026
01
CeraVe
258 of 417 responses
62%
▲ 1
02
La Roche-Posay
247 of 417 responses
59%
▼ 1
03
Vanicream
163 of 417 responses
39%
–
04
The Ordinary
157 of 417 responses
38%
–
05
Neutrogena
136 of 417 responses
33%
–
06
Cetaphil
84 of 417 responses
20%
–
07
SkinCeuticals
78 of 417 responses
19%
–
08
Aveeno
51 of 417 responses
12%
–
09
Eucerin
40 of 417 responses
10%
▲ 4
10
Olay
39 of 417 responses
9%
▼ 1
11
COSRX
35 of 417 responses
8%
▼ 1
12
Tatcha
30 of 417 responses
7%
▲ 2
13
Drunk Elephant
30 of 417 responses
7%
▼ 2
14
The INKEY List
29 of 417 responses
7%
▼ 2
15
Estée Lauder
11 of 417 responses
3%
▲ 1
16
Sunday Riley
11 of 417 responses
3%
▼ 1
17
Clinique
10 of 417 responses
2%
–
18
SK-II
9 of 417 responses
2%
–
MOST-CITED SOURCES% OF ANSWERS
Reddit<1%
YouTube<1%
Few independent sources are named in this sector.
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