Get Marketing Insights First
Subscribe to receive actionable strategies, growth tips, and industry insights delivered straight to your inbox.
The AI Search Visibility Index — Online Retail
Which online stores does ChatGPT recommend? Amazon, Walmart, Target, Best Buy and more — ranked by AI share of voice. Free, updated monthly by Knownful.
Amazon 68% – Walmart 51% – Target 50% – Best Buy 35% – Costco 25% – eBay 22% – Nordstrom 14% – B&H 11% – Etsy 11% – Wayfair 9% – Newegg 8% – Temu 8% –Amazon 68% – Walmart 51% – Target 50% – Best Buy 35% – Costco 25% – eBay 22% – Nordstrom 14% – B&H 11% – Etsy 11% – Wayfair 9% – Newegg 8% – Temu 8% –
MEASUREDMONTHLYKNOWNFUL
Knownful Research
The AI Search Visibility Index for Online Retail · July 2026
A monthly measure of which ecommerce brands large language models actually surface, and which sources they cite to do it. Scored as share of voice across AI answers.
ChatGPT · 417 AI responses analysed
BRAND VISIBILITY · SHARE OF VOICEECOMMERCE · CHATGPT · JULY 2026
01
Amazon
284 of 417 responses
68%
–
02
Walmart
213 of 417 responses
51%
–
03
Target
208 of 417 responses
50%
–
04
Best Buy
146 of 417 responses
35%
–
05
Costco
104 of 417 responses
25%
–
06
eBay
90 of 417 responses
22%
–
07
Nordstrom
59 of 417 responses
14%
–
08
B&H
46 of 417 responses
11%
–
09
Etsy
46 of 417 responses
11%
–
10
Wayfair
39 of 417 responses
9%
–
11
Newegg
35 of 417 responses
8%
–
12
Temu
33 of 417 responses
8%
–
13
Shein
31 of 417 responses
7%
▲ 2
14
Zappos
29 of 417 responses
7%
▼ 1
15
AliExpress
27 of 417 responses
6%
▼ 1
16
Chewy
17 of 417 responses
4%
–
17
Ulta
16 of 417 responses
4%
–
18
Sephora
14 of 417 responses
3%
–
19
Macy's
1 of 417 responses
0%
–
MOST-CITED SOURCES% OF ANSWERS
Trustpilot<1%
Reddit<1%
CNET<1%
New York Times<1%
PCMag<1%
Wirecutter<1%
YouTube<1%
Few independent sources are named in this sector.
Get the Playbooks First
New research, strategies, and tools — straight to your inbox. No spam, no pitch.