Amazon 68% Target 50% Walmart 49% Best Buy 35% Costco 25% eBay 19% B&H 12% Etsy 12% Nordstrom 12% Wayfair 11% Newegg 9% Temu 8% Amazon 68% Target 50% Walmart 49% Best Buy 35% Costco 25% eBay 19% B&H 12% Etsy 12% Nordstrom 12% Wayfair 11% Newegg 9% Temu 8%
MEASUREDMONTHLYKNOWNFUL
Knownful Research
The AI Search Visibility Index for Online Retail · August 2026
A monthly measure of which ecommerce brands large language models actually surface, and which sources they cite to do it. Scored as share of voice across AI answers.
ChatGPT · 417 AI responses analysed
BRAND VISIBILITY · SHARE OF VOICEECOMMERCE · CHATGPT · AUGUST 2026
01
Amazon
285 of 417 responses
68%
02
Target
209 of 417 responses
50%
03
Walmart
206 of 417 responses
49%
04
Best Buy
145 of 417 responses
35%
05
Costco
103 of 417 responses
25%
06
eBay
81 of 417 responses
19%
07
B&H
51 of 417 responses
12%
08
Etsy
49 of 417 responses
12%
09
Nordstrom
48 of 417 responses
12%
10
Wayfair
47 of 417 responses
11%
11
Newegg
38 of 417 responses
9%
12
Temu
35 of 417 responses
8%
13
Zappos
27 of 417 responses
6%
14
AliExpress
26 of 417 responses
6%
15
Shein
26 of 417 responses
6%
16
Chewy
18 of 417 responses
4%
17
Ulta
15 of 417 responses
4%
18
Sephora
12 of 417 responses
3%
19
Macy's
2 of 417 responses
0%
MOST-CITED SOURCES% OF ANSWERS
Trustpilot<1%
YouTube<1%
Few independent sources are named in this sector.