Get Marketing Insights First
Subscribe to receive actionable strategies, growth tips, and industry insights delivered straight to your inbox.
The AI Search Visibility Index — Lifestyle
Which sportswear brands does ChatGPT recommend? Nike, adidas, Under Armour, Lululemon and more — ranked by AI share of voice. Free, updated monthly by Knownful.
Nike 78% adidas 61% Under Armour 50% Lululemon 48% ASICS 40% New Balance 37% Vuori 31% Patagonia 27% Puma 25% Hoka 23% The North Face 22% Reebok 19% Nike 78% adidas 61% Under Armour 50% Lululemon 48% ASICS 40% New Balance 37% Vuori 31% Patagonia 27% Puma 25% Hoka 23% The North Face 22% Reebok 19%
MEASUREDMONTHLYKNOWNFUL
Knownful Research
The AI Search Visibility Index for the Sportswear Industry — June 2026
A monthly measure of which lifestyle brands large language models actually surface — and which sources they cite to do it. Scored as share of voice across AI answers.
ChatGPT · 150 AI responses analysed
← Go back to the other industriesBRAND VISIBILITY — SHARE OF VOICELIFESTYLE · CHATGPT · JUNE 2026
01
Nike
117 of 150 responses
78%
02
adidas
91 of 150 responses
61%
03
Under Armour
75 of 150 responses
50%
04
Lululemon
72 of 150 responses
48%
05
ASICS
60 of 150 responses
40%
06
New Balance
56 of 150 responses
37%
07
Vuori
47 of 150 responses
31%
08
Patagonia
41 of 150 responses
27%
09
Puma
38 of 150 responses
25%
10
Hoka
34 of 150 responses
23%
11
The North Face
33 of 150 responses
22%
12
Reebok
28 of 150 responses
19%
13
Gymshark
13 of 150 responses
9%
14
Allbirds
3 of 150 responses
2%
15
On Running
2 of 150 responses
1%
MOST-CITED SOURCESCITATIONS
nike.com5
adidas.com5
lululemon.com2
vuori.com2
patagonia.com2
girlfriend.com2
prana.com2
outdoorvoices.com2
Get the Playbooks First
New research, strategies, and tools — straight to your inbox. No spam, no pitch.