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The AI Search Visibility Index — Lifestyle
Which sportswear brands does ChatGPT recommend? Nike, adidas, Under Armour, Lululemon and more — ranked by AI share of voice. Free, updated monthly by Knownful.
Nike 65% – Brooks 44% ▲1 New Balance 43% ▲1 ASICS 42% ▼2 adidas 38% – Hoka 33% – Under Armour 30% – Lululemon 28% – Saucony 26% – Vuori 24% – Alo Yoga 18% – Reebok 15% –Nike 65% – Brooks 44% ▲1 New Balance 43% ▲1 ASICS 42% ▼2 adidas 38% – Hoka 33% – Under Armour 30% – Lululemon 28% – Saucony 26% – Vuori 24% – Alo Yoga 18% – Reebok 15% –
MEASUREDMONTHLYKNOWNFUL
Knownful Research
The AI Search Visibility Index for the Sportswear Industry · July 2026
A monthly measure of which lifestyle brands large language models actually surface, and which sources they cite to do it. Scored as share of voice across AI answers.
ChatGPT · 417 AI responses analysed
BRAND VISIBILITY · SHARE OF VOICELIFESTYLE · CHATGPT · JULY 2026
01
Nike
269 of 417 responses
65%
–
02
Brooks
182 of 417 responses
44%
▲ 1
03
New Balance
181 of 417 responses
43%
▲ 1
04
ASICS
176 of 417 responses
42%
▼ 2
05
adidas
157 of 417 responses
38%
–
06
Hoka
137 of 417 responses
33%
–
07
Under Armour
124 of 417 responses
30%
–
08
Lululemon
118 of 417 responses
28%
–
09
Saucony
109 of 417 responses
26%
–
10
Vuori
99 of 417 responses
24%
–
11
Alo Yoga
77 of 417 responses
18%
–
12
Reebok
61 of 417 responses
15%
–
13
Puma
48 of 417 responses
12%
–
14
Patagonia
34 of 417 responses
8%
–
15
The North Face
31 of 417 responses
7%
–
16
Gymshark
28 of 417 responses
7%
▲ 1
17
Columbia
26 of 417 responses
6%
▼ 1
18
Salomon
7 of 417 responses
2%
–
19
Arc'teryx
5 of 417 responses
1%
–
20
On Running
3 of 417 responses
1%
–
21
Allbirds
2 of 417 responses
0%
–
MOST-CITED SOURCES% OF ANSWERS
No independent sources were named for these queries.
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