Nike 63% Brooks 43% New Balance 42% ASICS 41% adidas 39% Hoka 34% Lululemon 30% Under Armour 30% Saucony 27% Vuori 23% Alo Yoga 18% Reebok 14% Nike 63% Brooks 43% New Balance 42% ASICS 41% adidas 39% Hoka 34% Lululemon 30% Under Armour 30% Saucony 27% Vuori 23% Alo Yoga 18% Reebok 14%
MEASUREDMONTHLYKNOWNFUL
Knownful Research
The AI Search Visibility Index for the Sportswear Industry · August 2026
A monthly measure of which lifestyle brands large language models actually surface, and which sources they cite to do it. Scored as share of voice across AI answers.
ChatGPT · 417 AI responses analysed
BRAND VISIBILITY · SHARE OF VOICELIFESTYLE · CHATGPT · AUGUST 2026
01
Nike
263 of 417 responses
63%
02
Brooks
179 of 417 responses
43%
03
New Balance
174 of 417 responses
42%
04
ASICS
172 of 417 responses
41%
05
adidas
163 of 417 responses
39%
06
Hoka
142 of 417 responses
34%
07
Lululemon
123 of 417 responses
30%
08
Under Armour
123 of 417 responses
30%
09
Saucony
114 of 417 responses
27%
10
Vuori
97 of 417 responses
23%
11
Alo Yoga
76 of 417 responses
18%
12
Reebok
60 of 417 responses
14%
13
Puma
45 of 417 responses
11%
14
The North Face
27 of 417 responses
6%
15
Gymshark
26 of 417 responses
6%
16
Patagonia
24 of 417 responses
6%
17
Columbia
22 of 417 responses
5%
18
Salomon
8 of 417 responses
2%
19
Arc'teryx
5 of 417 responses
1%
20
Allbirds
4 of 417 responses
1%
21
On Running
3 of 417 responses
1%
MOST-CITED SOURCES% OF ANSWERS
Runner's World<1%
Few independent sources are named in this sector.