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The AI Search Visibility Index — Travel
Which travel brands does ChatGPT recommend? Booking.com, Expedia, Marriott, Hilton and more — ranked by AI share of voice. Free, updated monthly by Knownful.
Expedia 72% – Booking.com 67% – Kayak 47% – Hotels.com 40% – Google Flights 39% – Priceline 37% – Skyscanner 26% – Vrbo 23% – Airbnb 20% – Marriott 20% – Hopper 17% – Hilton 16% –Expedia 72% – Booking.com 67% – Kayak 47% – Hotels.com 40% – Google Flights 39% – Priceline 37% – Skyscanner 26% – Vrbo 23% – Airbnb 20% – Marriott 20% – Hopper 17% – Hilton 16% –
MEASUREDMONTHLYKNOWNFUL
Knownful Research
The AI Search Visibility Index for the Travel Industry · July 2026
A monthly measure of which travel brands large language models actually surface, and which sources they cite to do it. Scored as share of voice across AI answers.
ChatGPT · 417 AI responses analysed
BRAND VISIBILITY · SHARE OF VOICETRAVEL · CHATGPT · JULY 2026
01
Expedia
300 of 417 responses
72%
–
02
Booking.com
279 of 417 responses
67%
–
03
Kayak
195 of 417 responses
47%
–
04
Hotels.com
165 of 417 responses
40%
–
05
Google Flights
163 of 417 responses
39%
–
06
Priceline
153 of 417 responses
37%
–
07
Skyscanner
107 of 417 responses
26%
–
08
Vrbo
95 of 417 responses
23%
–
09
Airbnb
84 of 417 responses
20%
–
10
Marriott
83 of 417 responses
20%
–
11
Hopper
70 of 417 responses
17%
–
12
Hilton
66 of 417 responses
16%
–
13
Hyatt
58 of 417 responses
14%
–
14
IHG
40 of 417 responses
10%
–
15
Tripadvisor
35 of 417 responses
8%
–
16
Trivago
32 of 417 responses
8%
–
17
Agoda
25 of 417 responses
6%
–
18
Accor
4 of 417 responses
1%
–
19
Four Seasons
2 of 417 responses
0%
–
MOST-CITED SOURCES% OF ANSWERS
Lonely Planet<1%
Reddit<1%
The Points Guy<1%
Rick Steves<1%
Nomadic Matt<1%
Travel + Leisure<1%
NerdWallet<1%
Trustpilot<1%
Few independent sources are named in this sector.
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