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The AI Search Visibility Index — Travel
Which travel brands does ChatGPT recommend? Booking.com, Expedia, Marriott, Hilton and more — ranked by AI share of voice. Free, updated monthly by Knownful.
Booking.com 63% Expedia 51% Marriott 50% Hilton 45% Kayak 42% Hyatt 39% Airbnb 31% Hotels.com 29% IHG 27% Vrbo 25% Tripadvisor 14% Four Seasons 12% Booking.com 63% Expedia 51% Marriott 50% Hilton 45% Kayak 42% Hyatt 39% Airbnb 31% Hotels.com 29% IHG 27% Vrbo 25% Tripadvisor 14% Four Seasons 12%
MEASUREDMONTHLYKNOWNFUL
Knownful Research
The AI Search Visibility Index for the Travel Industry — June 2026
A monthly measure of which travel brands large language models actually surface — and which sources they cite to do it. Scored as share of voice across AI answers.
ChatGPT · 150 AI responses analysed
← Go back to the other industriesBRAND VISIBILITY — SHARE OF VOICETRAVEL · CHATGPT · JUNE 2026
01
Booking.com
95 of 150 responses
63%
02
Expedia
76 of 150 responses
51%
03
Marriott
75 of 150 responses
50%
04
Hilton
67 of 150 responses
45%
05
Kayak
63 of 150 responses
42%
06
Hyatt
59 of 150 responses
39%
07
Airbnb
46 of 150 responses
31%
08
Hotels.com
44 of 150 responses
29%
09
IHG
40 of 150 responses
27%
10
Vrbo
37 of 150 responses
25%
11
Tripadvisor
21 of 150 responses
14%
12
Four Seasons
18 of 150 responses
12%
13
Trivago
18 of 150 responses
12%
14
Agoda
14 of 150 responses
9%
15
Accor
5 of 150 responses
3%
MOST-CITED SOURCESCITATIONS
booking.com121
hotels.com54
google.com9
expedia.com8
kayak.com8
trip.com8
skyscanner.com7
momondo.com4
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